Reaching 500 Million People in November 2012
A GROUNDBREAKING CROSS-MEDIA EVENT
Following the unprecedented success of Why Democracy? which reached an estimated 250 million people in 180 countries through 48 broadcasters, Steps International is creating a groundbreaking new cross-media project that asks why, in the 21st Century, a billion people still live in poverty. Using public media the project will help audiences across the world understand what they can do about poverty.
Why Poverty? creates an international partnership with broadcasters, NGOs, institutions and concerned citizens around the world. Broadcasting in late 2012, it is designed to reach the largest possible global audience – using every available platform and a massive outreach campaign.



